Overview
Planet Pet is a dedicated Organic Pet Food App aiming at assisting pet owners in purchasing healthy food for their pets and get their orders delivered.
Problem statement
Many pet owners have a busy life, and struggle to keep their pet’s food stock full. They may also live in areas where pet stores are scarce or not available, or have a limited choice of organic food.
A challenge may also be using a mobile App to schedule regular deliveries and set up a calendar with reminders, which can be considered an obstacle for people with reading disabilities such as dyslexia.
Pet owners consider their pets part of their family, and wish to give them the best care possible, including providing high quality organic food.
Solution statement
The goal is a dedicated mobile App that streamlines the process of finding and purchasing organic pet food, and organises deliveries through an easy scheduling system.
Planet Pet App provides an accessible interface, user-friendly and enjoyable. The user can easily browse a diverse range of options, apply search filters, and plan for future deliveries.
The App will incorporate features such as secure payment gateways, user reviews, favourite items to add for future purchase, tips for pet training and wellbeing.
The App is designed with a user-first approach, and places usability at the centre of the design priorities.
Key steps
Research
A mix of primary and secondary research was conducted initially, followed up by qualitative research conducted through in-person and online interviews.
A further research was conducted through an online survey to gather data about user habits, their needs and challenges, and demographics information.
The data gathered supported the creation of 4 types of user personas and their empathy maps.
The research highlighted the user pain points, their story and the user journey.
Wireframes and low-fidelity mock ups
Using storyboards, brainstorming sketches and the user flow, I have designed wireframes and low fidelity prototypes.
Afterwards, these were tested using unmoderated usability studies to assess challenges and flaws, and test the App accessibility and usability.
High-fidelity prototypes and Mobile Screens
After implementing the user testing findings, I designed the high fidelity prototypes improving and refining the design elements and adding dynamism to gestures and motions.
The App functionalities are now included to demonstrate how the final product will look and feel.
Conclusions
The App will be tested after launch to gather further feedback from users and stakeholders to be implemented in the design.
The user experience will be refined benefitting from further testing and research.
