#MOObriefs #Wowfromhome

  • Michael Ferns

I have decided to part in the moo briefs competition which Moo has set. It is basically to create a business card of what you were doing at home during lockdown. I was still going out to work as it was essential but I have been really productive during my time off and whilst isolating at home. As illustration is my passion and is what I’m working on as a career - I thought it would be good to enhance my new logo. So from the theme of finding light at the end of the tunnel...I kept to the theme of trees and thought about the concept of ‘branching out’. I’m branching out and expanding my skills, people are finding ways to branch out during isolation such as web chats, socially distant chatting, clapping for carers and becoming more connected to their neighbours. This type of card is also means of branching out too as you’re trying to promote your business. So it all connects. I’m not used to putting my cards in situ but I did it with an illustrative twist. And I’m pretty pleased with the result :)