Moody Month: Social Media Marketing & Creative Production

  • Emily Chappell

Moody Month is a female cycles and hormone tracking app enabling women to understand their hormone cycle in order to optimise their health. Over the past three years, I have worked with the Moody team several times to help develop their communications, video production, and social media management. Instagram: @moodymonth Most recently, I built a messaging strategy for their Crowdfund Campaign which was overfunded by 40% and commissioned a FaceFilter which provides a mood boost for the user (i.e. Call a friend after work) to bring some positivity to our audience plus create a new brand touchpoint for our 18k followers.