More Joy Creatives 22

During the summer of 2020 the first season of More Joy Creatives took place – a casting call for the community to capture the essence of what More Joy means to them. This summer, More Joy Creatives returned – My role in the project was extensive. With an overwhelming response to our casting call (approx 200 applicants) I filtered down the the top 20 and worked with Christopher Kane to make the final selection. I briefed the talent, created a social strategy for the release, and managed all logistical aspects of the project.