As the world faced the pandemic, and football was dealing with its impact, the More Than Eleven campaign focused on the relationship between Everton – The People’s Club – and its worldwide community whose role is vital to the Club’s success. The home kit built on the emotional connection between the fans and Club, charting how the game has changed, enduring icons, and how Evertonians show strength in unity. Former Everton player Thomas Gravesen, also a Hummel ambassador, featured in the launch video talking from personal experience about Evertonians and the Club’s sense of passion and family.