More than just a crisp
We needed to bring Walkers ‘Perfect Outlet’ to life in a way which enabled operators in each sector to easily understand how they can maximise the sales opportunity afforded by crisps, through best practice ranging and execution. We needed to consider an over-arching creative hook to support a click bait campaign.
We told a story that explained why operators should care about optimising their crisp range. Increasing the performance of their crisp offering, will increase revenue, improve consumer experience to extend dwell time (pubs) or to keep them on site and not go elsewhere (cafes and workplace).