Having been appointed Morrisons digital partner in December 2013, we were asked to develop an online articulation of the price cutting strategy.
Recognising the high levels of consumer scepticism around pricing in the market, we developed an interactive tool which captured the prices tracked by independent market experts mySupermarket.co.uk and presented them back through an easy to use, visually engaging online platform.
The tool allows customers to quickly see the highest price, the average price and the current price for each of its product lines.