Moving the Environment Forward

BRIEF Redesign the New Balance shoebox for their four customised trainer styles in order to reduce the overall packaging footprint. SOLUTION As part of their Moving the Environment Forward effort, New Balance trial reusable fashion/activity packaging bags, made from the cotton canvas that New Balance stock in their factory to produce their current products. The lookbook shows the reusable fashion and activity bags in action, paired with statement colours. There is also a range of Moving the Environment Forward recycled cotton t-shirts to further promote the new sustainable packaging direction.