Mulberry

  • Ramon Marin

Back in 2009 Construct London was commissioned to redesign the Mulberry brand as part of their brand guardianship remit. I was tasked with the job of redrawing the new logotype based on their previous font, Avenir, and also to completely overhaul the Mulberry Tree mark. The whole process took about nine months, and it was an invaluable insight on how hard a marque has to work across a thousand different components, from copper rivets to leather die-cut. I was also responsible for rolling out the new brand on in-store collateral and brand communications.