My Reader Buddy was born out of the team that won the 2015 Zzish Edtech Hackathon in London. Founders Daniel Asher and Seb Timpson started Lexi Labs Ltd with a mission to combine curriculum-focused learning tools with voice recognition and AI to allow children to learn and practise specific tasks at their own pace. The company is currently focussing on reading because if a child doesn't get a good grounding in reading, they will struggle in all subject areas.