This aim of this brief was to tell a narrative through the theme of memory. Logos have the ability to add imaginary value to a product, for example designer products are usually only bought because of the company name; the product itself may be high quality but the company may exploit customer’s money because their belief of the product is unnecessarily high. Thus, logos have the ability to create profit because it is the company’s identity. This in turn led me to design my own logos for emotions. I then tried to portray emotions through using one letter and typeface; in this case I used the letter S to represent myself and the typeface Sans Serif. I played around with the letter making sure that I used the space of an A4 sheet each time. This was more successful in capturing the viewer’s attention compared to my initial logos because it gave the view more to think about. 20 emotions were created in the end but I also wanted to bring the project a little bit further; thus I decided to present the emotions in a book. In this book, I decided to refer to polaroids I have taken throughout the month of October. The polaroids have also been an influence after watching the film Memento, where the main character takes polaroids in order to remember events. Each chapter is a specific date which I have captured on my polaroid. The emotions were selected from the 20 and will show how I felt on the day, thus I am portraying a typographic journal in a narrative book.