Nectar app store optimisation and Web content

Part of the wider app aquisition strategy, saw Nectar focus on app downloads to the newly updated app. I was Senior channel manager, and oversaw content across website abd app. I wrote and managed content which was featured in iOS and Android app stores. I wrote the copy, monitored and optimised content over months using analytics and customer reviews etc. I worked with agency and in house to create app video and images. I also create onsite content for specific user journeys (nectar card members). I worked with an SEO agency also to create content and campaigns which was used in integrated campaigns across app, web and social media.