Gin packaging inspired by Ness Point, the most Easterly Point in Britain.
This brief was challenging yet very exciting with a chance to get people re engaged with Lowestoft as a location. With a history of a vast fishing industry, this seemed like an appropriate route to go down. As other towns share the same history, I dug deeper for something distinct about Lowestoft.
Ness Point is the most Easterly Point in Britain, where it resides in the small town of Lowestoft. The environment of Ness Point inspired the design of this brand. The advertising of the gin aims to engage customers with rewards whilst building knowledge over social media, with a chance to interact with the location and town.