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New Generation

New Generation (NG) is a print based fashion brand. It stands for teenagers acting like teenagers. It stands for embracing your age and liberation from over sexualization.
The target market is made of young girls between 14-19. They are intelligent, friendly and active. They love feeling comfortable, but are also aware of fashion trends.
​By having a cat silhouette in the logo NG promises to be animal and environmentally friendly.

Credits

Sara Marta Hrapşa

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  • sales assistant
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Project Tags

  • brand development
  • new generation of video
  • fashion branding
  • print collection
  • cat inspired

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