Nike Bouncing

This project aimed to create a Nike Ad that used lines to tell a story and give supplemental energy to the already great picture. The outcome of this project was focused on the trainers being combined with the freehand line illustrations. The keylines on the trainers give the illusion of motion with the directional arrows pointing forward and consistently going upwards making it look like the person is floating in the air. All this while the dotted lines give the sensation of a journey and this is mentioned in the revised slogan.