‘Game On, World.’ is the hub for the Nike 2012 Olympic Campaign that allows athletes* to compete against each other through Nike+ Missions, challenges and activation events. Using the Nike Fuelband, GPS Running Application and Nike Training/Basketball shoes Game On, World was a campaign site to support activation and awareness of its new range of products globally through local market events and missions covering 52 locales.
The project went through several iterations; from integrating with Instagram and Foursquare, being a native Mobile device application and also a consumer curated game board. The go live release featured integration with Facebook, Twitter, Tumblr and Instagram.
Competing against a rival campaign over the Olympics the site went on to attract nearly half a million visits on launch and continues to attract significant traffic for the rest of the campaign.