Nike - How We Do

Nike wanted a soundtrack for the 6 min episode. The film targeted a Gen Z audience and centers a story of young black Londoners, Nike wanted the music to reflect this and feel authentic to the audience and protagonists. We soundtracked the episode with 3 bespoke tracks and 5 existing tracks licensed from the Loudworks catalogue. Our tracks were used mainly in short bursts at a time to match the films fast- paced editing style and to dramatise the emotions of the girls throughout the film. We also added SFX to match the on-screen action, add to the humour and appeal to a Gen Z audience.