OUTSIDE was commissioned to design, produce and execute the White Shirt Project at NikeTown London. Featuring x11 bespoke shirts created by Tottenham Textiles in collaboration with Nike, we developed a series of premium acrylic display units alongside two ‘atelier’ cases to showcase the ‘making’ process for two of the community teams involved. The content of the exhibition was a collaborative effort from Nike and Tottenham Textiles consisting of 11 bespoke England shirts, each telling a different fearless story. These stories were then communicated through the exhibition build, live event and supporting assets.