NO SO SECOND HAND.

A personal project I curated to normalise buying and wearing second hand clothing. When styling and directing the shoot I tried to create a range of looks from party wear to casual to having a lunch date with your grandma. Showing how limitless your outfit choices can be when you shop second hand, providing less chances for you to bump into someone wearing the exact same outfit as the model you snapped style inspiration from a fast fashion website. With over 30,000 tonnes of clothing being sent to landfill in the UK alone each year according to Wrap, now is the time to be swapping and decreasing our fast fashion habits and adopting new sustainable and ethical ways.