Nudge

With litter increasing and local service funding cuts, local communities are now the answer to the litter blighting our environment. Young people are the biggest litterers but they also account for the generation most concerned about the future of the climate. Nudge targets eco-conscious teenagers by gamifying litter. Our smart bins tally your amount of waste binned whilst providing positive reinforcement and rewards. The scheme uses behaviour nudging techniques for non-eco-conscious teenagers to intervene in the user journey when litter is most likely to occur.