NutriPet

This is a brand identity and packaging for a fictional Brazilian pet company named NaturalPet. This company produces healthy and sustainable food for cats. NaturalPet wanted a straightforward packaging design for their wet cat food that would communicate clearly and differently from their main competitors. The design should be attractive to their target, highlight their food's benefits and quality, and build brand trust. For higher impact, it shouldn't follow the same design pattern used by competitors - photograph images of cats and food.