Therapeutics biotech pioneers Vaccibody had a game-changing modular platform built on cutting-edge technology. Despite huge growth ambitions, their progress was hampered by their complex proposition, undifferentiated identity, and a name which failed to reflect their future, beyond vaccines. To stand out in a fiercely competitive market they required a new name and brand. Beyond reflecting the potential efficacy of their vaccines, our solution needed to highlight the company’s other unique attributes, including its next generation technology and modular platform.