Ocadoversary

This is the sub-brand of one of Ocado.com products called Smart Pass. I was asked to create a special version celebrating the 10th anniversary of Smart Pass. The main goal of the brief was to create something that captures customers and makes them stop and look. After the initial Ocadoversary animation i was tasked to create more of those. They were then used in weekly emailers and had great success. This project celebrates the power of animation to create fun and engaging visual messaging.