Ocean Generation

  • William Shanahan

Ocean Generation is a global collective creating awareness and campaigning about the health of our oceans and the small independent states that rely on it. My role varied between Brand Manager and Creative Director, developing ideas and strategies to introduce OG to the global online world. The challenge was to bring the oceans issues to the most connected generation through music, film, tv, fashion and gaming. Within our first year we managed to reach over 41mil people.