Odd One Out
A catchy and playful brand identity for a custom toy shop start-up that provides bespoke products clients can enjoy and trust. The business is based in Portland, Oregon and the brand was designed for its ingenious and curious residents, capturing the essence of what makes this city unique.
Project deliverables
- Brand research and ideation process
- Illustrations of individual letters for a dynamic logo
- Illustrations for images and patterns used as part of the brand rollout
- Photography of brand placement in exteriors
