One Size Fits All

Today's society is obsessed with size. We are taught from a young age what sizes are socially acceptable, relayed to us in the media and predominantly the fashion industry. Too often we let the number on our clothing define who we are, allowing this number to become our identity. Numerous articles have shown that clothing sizes can trigger relapses in individuals recovering from an eating disorder, and studies have shown that the removal of these sizes has helped make the shopping experience much more enjoyable. So I thought I would take this concept one step further and replace the sizes with flowers as an indication of growth and self love, each flower with its own meaning and connotations. The project is centered around the notion of a pop-up shop that would incorporate this concept, and a magazine that contains numerous articles to educate individuals about our distorted and negative perception of size.