OnSlide is a mobile application presenting location based shopping deals and connecting between shoppers and retailers.
As such, we were looking to create a brand identity that will appeal to both audiences and manage to communicate deals in a fashionable and appealing manner, avoiding the "cheap coupon" approach that is wide spread across the shopping category.
The solution for the identity was found in a typographic exchange between the percentage sign (%) and the "on" in the app's name.