The ‘Open Day’ Project aimed to promote the undergraduate programs at the University of Westminster’s Design, Creative and Digital Industries campus. The projects remit was to ensure the target audience received important information about the event and subjects taught at the campus whilst visually embodying the energy of the campus. The A2 poster work is designed to visually draw potential students to the event. Typography is explored through diagonal stress, to represent the dynamism of learning and teaching in an exploratory learning environment.