• Jodie Cooper
A young entrepreneur came to us with an
irresistible proposition; an ice cream that was
both deliciously creamy and good for you. Whilst
trekking through the Brazilian jungle, he found a
secret ingredient, rich in anti-oxidants that, if
combined with ice cream, could provide the
world with the greatest of inventions: guilt-free

We wanted to build a brand that reflected the exciting
prospect of mixing the indulgent with the healthy, and
brought this to life by joyfully aligning other examples
of opposites to form one single object. We created a
name that describes the core duality of the product,
along with a design that reflects the unbelievable
dynamic of the contents.

Even before the product was ready for market, the
entrepreneur had advanced orders from some of
Britain’s most established and respected retailers,
including Waitrose and Holland & Barratt, ready for
a roll-out for Summer 2014. He told us,
“I can say with absolute confidence that if
we hadn't have had the agency’s backing
and branding to demonstrate, we wouldn't
have had many of the successes we have to
Charlie Thuillier, Co-Founder