Optus Brand Identity
Optus, had bold ambitions of transitioning from a telecommunications provider to an entertainment provider as a way to offer more value to customers. Unfortunately their previous cutesy image wasn’t suitable for the cinematic brand they wanted to become. Our solution was to amplify a brand property that had been part of the brand since the 80s but had lost its meaning – 'Yes'. Making the frontman for the brand, we gave ‘Yes’ new meaning, making it the customers’ response when Optus get things right, yielding the brand’s purpose: to make ‘Yes moments that move people.’ The brand identity is designed to express the many ‘Yes moments’ that Optus makes happen and be able to flex to different audiences and an ever changing entertainment landscape.
Skills
- Graphic Design
- Brand Communications
- Brand Concept
- Brand Consultancy
- Brand Copywriting
- Brand Creation
- Brand Design
- Brand Developent
- Brand Creative Strategy
- Brand Communication
- Brand Content
- Brand Consistency
- Brand Agency
- Brand Architectue
- Brand Awareness
- Brand Building
- Brand Campaigns
- Copywriting
- B2B Copywriting
- B2C Copywriting
- Creative Copywriting
- Conceptual Copywriting
- Copywriting Skills
- Design
- Design Agency
- Design Direction
- Design Development
- Design Guidelines
- Photography
- Photography Editing
- Design Managing
- Design Production
- Design Layout
- Design Leadership
- Adobe Illustrator
- Adobe Indesign
- Adobe Bridge
- Adobe Create Suite
- Adobe
- Adobe Acrobat
- Adobe After Effects
- Art Direction
- Creative Art Direction
- Design Management
- Adobe Premiere
- Adobe Creative Suite
- Adobe Lightroom
- Photo Retouching
- Photoshop
- Keynote
- Abobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro