To celebrate the 2015 solar eclipse we created a translucent cover wrap on The Sun newspaper, showing a giant Oreo blocking out the sun underneath with the hashtag #OreoEclipse. For the interior pages we also created two ads that allowed the readers to make their own eclipses by playing with the illustrations that featured biscuits printed on translucent pages. For outdoor a digital billboard in London's Picadilly Circus featured an Oreo biscuit crossing the cream, with the caption “And you won't have to wait eleven years for the next one”.