Pandora's Box

This series delves on the subjects of choice, information distribution and the fight for attention, shot inadvertently with themes and style of Back To The Future. I have been battling with my own fatigue with the abundance of information and possibilities for my future career for example and that I feel under pressure to choose, even if I would rather try many paths. I came across an interesting article; 'Why do extensive choices make us unhappy?' There is an inherent pressure to choose from the overwhelming resources at our disposal. Because the brain acts just like a muscle, 'the downside of mental effort outweighs the happiness created by the possibility of choice.' Noah Rickhun It is prevalent everywhere, from your grocery shop, to dating apps to Netflix, and to battle the swamp of products marketing has to get creative to cater to your wants and needs following the algorithms of likes and interests. It is a super interesting topic, and I will share more of this essay in my website soon.