https://parkbench.com
Parkbench is a network of hyper-local neighborhood websites. Each neighborhood website is sponsored by one community-minded real estate professional who loves and cares about the community.
Parkbench needed to create a modern and vibrant visual identity to reflect their business values as well as a new website which would communicate them.
I worked on all aspects of the design cycle. The main focus was on the homepage of the Parkbnch website. The challenge was to make it fit for three different target audiences. I found a simple solution. Each section on the Homepage is related to one of the target audiences with a unique call to action. Navigation on the top helps quickly navigate through all the sections depending on user needs.