Paul Robinson Solicitors Campaign (2023) - Eagle London Agency
Established in 1983, Paul Robinson Solicitors (PRS) has been providing comprehensive legal services to a wide range of clients for decades. Our highly skilled and experienced team of solicitors is dedicated to professionalism and reliability. We are proud to have a longstanding relationship with Eagle and they have trusted us to assist them in their latest venture. Objective: Our client approached us with a request to create a campaign announcing the availability of high-quality accommodation in the area. They also wanted to highlight our law firm's reputation, expertise, and outstanding track record when it comes to purchasing new property.
Approach:
We recognized the need to study their previous campaigns to gain insight and proposed a fresh and innovative approach for this campaign. Despite the challenge, we believed our new strategy would retain existing clients while attracting new buyers. Additionally, we helped the client select prime locations to maximise impact with a limited budget.
Results:
The campaign we created received positive feedback both from the client and viewers. We centred the campaign around our character 'Homer,' a hermit crab, to symbolise the ever-changing housing market. The crab represents house seekers, the environment represents the housing market, and the shell represents the services we provide. This unique concept intrigued, entertained, and informed people while effectively conveying our message to prospective buyers.
The campaign was a resounding success. With over a million impressions generated by Outbrain, we achieved an above-average click rate of 0.08%, leading to 976 clicks. We have also seen an increase in the number of buyers choosing us to guide them through the purchasing process.
