Ever wondered why animations make you hit pause in your scrolling process on social media? That’s because animation is a two-way street for the creator and consumer alike. It instinctively appeals to the creativity inside of anyone who stumbles upon said animated video. Depending on the complexity, animation might be a bit more affordable, versatile and engaging than any other marketing trick up your sleeve. Take a look at what we did for PayPoint and see if it can be applied to you.