Type: Packaging, Branding, Illustration ◁ BACKGROUND Experimental packaging project where I’ve been randomly assigned a product – peanut butter and a demographic – hypnotists ☐ BRIEF How to create a peanut butter brand using the aesthetic and power of hypnosis? ♡ DEMOGRAPHIC Curious and open-minded people, always open to try new flavours and foodie experiences ☑ CONCEPT “CDB-infused peanut butter that will mesmerise you... — KEYWORDS Cheeky Unorthodox Tasty