Peekd

  • Zea Lindstrom
  • Frederikke Frydenlund

Peekd is a data science company helping clients excel with perfect market insights based on first-party data. We developed a strong and recognizable brand for them, informed by their unique service and approach to big data. Our team worked closely with peekd’s senior management to develop the identity. As a company they wanted their branding to feel young and innovative, yet also mature and trustworthy. AI and big data can feel cold and impersonal, yet with a strong focus on the client and a fresh approach, peekd should be seen as proactive, responsive and human. The framework of this identity illuminates the company’s technology and approach with a clear, strong design that promotes market awareness while making them accessible. The visual identity maintains a sleek, streamlined aesthetic with minimal typography and graphic elements, lending itself to peekd’s unique approach.The pictogram and all typography is set in Lelo (from Camelot Type Foundry), a geometric sans serif based on early monospaced typography. The pictogram merges the first and last letter of the company name, referencing the thoroughness of peekd’s approach, and forming a shape reminiscent of an infinity symbol. The branding system maintains a colour scheme consisting of blue, grey and white, used interchangeably across print and digital channels. Data visualizations and infographics show complex systems utilizing a simple, straightforward style. Peekd’s website uses mobile responsive design and demonstrates this tech start-up’s character and approach. In addition to potential investors and global companies seeking their services, the website is built for the portfolio of clients already working with peekd and provides a strong online platform for them to collaborate and grow. Creative direction & Design : Zea Lindström, Marco Zifaro, Shelby Guergis, Frederikke Frydenlund

Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Peekd by Zea Lindstrom
Zea Lindstrom
Art Director & Designer
Frederikke Frydenlund
Graphic Designer