Perm Polytech rebranding

  • Beso Turazashvili

Perm Polytech is a space for creativity, where students learn self-expression through academic disciplines in order to build their own path to achievements and contribute to the development of society.

Logo and symbol

Following the brand's platform, its design also emphasizes the individual's personality, which is realized in the university space. The brand’s symbol is based on a square shape that expresses an idea of a stable structure, while the gap below refers to the individuals finding their way through the mysteries of science and technologies to the outer world. All together this constitutes the letter П, with which the words in the name of the Perm Polytech begin.
The brand's architecture is monolithic/hybrid.

In this version, there is one umbrella brand, however, each of the University branches (academic activity, research activity, business, and creativity) has its own brand version.

Grid system

The grid system is based on the brand’s logo (icon) as an expanding threesided frame. Combined with a variety of content, it emphasizes the contrast between the regular, hitech external space and the freedom arising from within and expanding into the world. The layout system is complemented with rhythmic horizontal lines that emphasize usterity and structure of the brand’s image.