In this version, there is one umbrella brand, however, each of the University branches (academic activity, research activity, business, and creativity) has its own brand version.
The grid system is based on the brand’s logo (icon) as an expanding threesided frame. Combined with a variety of content, it emphasizes the contrast between the regular, hitech external space and the freedom arising from within and expanding into the world. The layout system is complemented with rhythmic horizontal lines that emphasize usterity and structure of the brand’s image.