Pesky Fish is the freshest business to enter the British seafood industry, with plans to turn the market on its head and become the hallmark of fresh fish in the UK. Connecting consumers directly with British day boat fishermen and fisheries, our business will offer the best and freshest seafood experiences using the shortest catch to plate process, sustaining the fish, fishermen and the communities that make this possible.
My task was to create the brand logo. It had to be simple to facilitate the ease of recognition and had to represent what Pesky Fish are offering.