Phantom x Google Cannes

  • Tatiana Moreira

The Cannes Lions festival is world renowned as the ultimate showcase of creative excellence within the digital and marketing industry. Google’s own dedicated Cannes beach plays host to a week of lightning talks, activities and demonstrations. Phantom was summoned to develop both the digital and printed material to promote a truly incredible lineup. This was a project I worked on whilst working as a Junior Project Manager at Phantom. Client: Google Project: Mobile-first website, email campaigns and poster creatives.

SOLUTION
We created a lively mobile first website supported by daily emails, posters and invites inspired by Google’s Cannes branding. Guests were able to check up-to-date schedules and daily highlights on the move, add events directly to their calendars and share on social media throughout the festival.