Phantom x Google HiPo

  • Tatiana Moreira

HiPo helps large businesses to achieve their online potential through Google products. Phantom was given an incredible brief to completely change the way HiPo communicates to its customers, both online and offline. Having worked on the HiPo website, we were tasked on creating a brand new toolkit. This was one of the main projects I was working on whilst at Phantom and our goal was to improve the brand visual identity in a way that would be adaptable globally across all web, print, and event creatives. Client: Google Project: Ongoing campaign creative and development

Communication from HiPo contains sets of insightful statistics, which we set out to ensure would be shared in an easy to digest and inviting way.
The new toolkit focuses on a modular structure, allowing us to break up the statistics throughout the designs into smaller sections, avoiding content becoming at all overwhelming.
We also developed new icons and colour palettes for each vertical and season, allowing us to support the stats and add a consistent element to HiPo campaigns across all markets and industries EMEA wide.
The HiPo toolkit has been adopted globally and implemented across web, print and event marketing materials in over 19 markets.