Giordano Cremonese joined his parents’ garment business back in 1972 and in the subsequent years led the company to soaring new heights. Headquartered in the Dolomites, in northern Italy, MVC Group is today one of Italy’s, if not the world’s, most historic sportswear companies, with its three brands focused on the great outdoors: Sportful, Karpos, and the jewel in the MVC crown, the storied Italian cycling brand Castelli.