Piotr Łucki is an up-and-coming interior designer and architect who, due to high demand for his services, decided to solidify his brand. After the initial consultation we both agreed that due to a strongly visual nature of his work, the identity itself should complement it rather than be a statement of its own. I consciously chose not to use colour and decided to focus on typography and detail, putting strong emphasis on printing techniques and smooth yet surprising animations/transitions on the website.