Pitmaster Designs - Logo Design

A UK-based BBQ company got in touch asking to design them a logo. After our initial meeting and discussion, they were looking for an old-style logo that could work on both a sauce bottle, website, and printed material. Most of the older sauce bottles stuck with the "western" style font, which I found too dated. So we modernized it with a sans serif font with some texture. The flame was discussed as a classic BBQ symbol so we went with that as their main logo picture. Adding the texture to everything except the smaller EST 2021 was a deliberate choice. As when the text is smaller, any extra texture diminishes the readability. Overall the client was very happy with how this logo turned out, simple enough that it won't alienate viewers and with a nice universal message of BBQ.