Jason Bruges Studio were commissioned by GLComm to design and build a multi-sensory experience for LG Electronics that was a living, breathing representation of the new LG SIGNATURE range. This took place from the 1st September at IFA 2016 in Berlin.
Drawing on the experience of blending architecture with interaction design, we carefully crafted a multisensory and dynamic experience that reinterpreted each of the product’s essence into lighting, movement and sound to convey nature in art.
The luminous, mixed media, suspended canopy called Pixel Constellation, was created by a series of expressive physical pixels. The different typologies were inspired by the four LG Signature product types; refrigerator, washing machine, air purifier and OLED television and the variety of pixels created a light and sound symphony inspired by a series of natural phenomena.