Planet Pop

Directed the £3M Planet Pop programme, managing performer contracts, script editing, and all on-site videography logistics, including shot lists, costumes, and travel. Created call sheets and maintained clear communication with talent partners. Managed production timelines with Oxford University Press, prioritising tasks to meet deadlines. Coordinated schedules for editors, animators, and composers, resolving challenges to ensure efficiency. Led casting for levels 3-6, negotiating talent fees and handling licensing applications. Directed performers on set, ensuring choreography, lyrics, and script delivery aligned with Planet Pop’s brand. Managed staff schedules, leave approvals, and critical safety training. Developed a staff handbook and onboarding training pack, leading inductions. Successfully secured a sponsorship licence for an international employee, ensuring full UK employment compliance. Implemented safeguarding policies, ensuring staff sign-offs and secure storage. Coordinated travel and accommodation for visiting artists, handling bookings, logistics, and last-minute changes. Oversaw educational flashcard production, sourcing copyright-compliant images and liaising with Oxford University Press. Led the development of educational games with WEXT, ensuring curriculum accuracy and smooth integration. Managed production budgets, negotiating rates and overseeing expense reports and freelancer payroll via Dext software. Boosted ELT Songs’ social media presence, growing followers by 36% in three months. Created brand-aligned content and led user-generated content campaigns to increase engagement. Executed targeted campaigns that raised subscription free-trial enrolments by 46%. Launched Super Media Heroes, promoting production services and fostering industry partnerships. Managed email marketing, analysing customer feedback to enhance investor pitches.