Plant Pamper Day - YCN Student Commendation Winner

  • Molly Insall

Full project available on my website: https://mminsall18.myportfolio.com/

My strategy for this project was really to understand the Patch. My research led me to appreciate that Patch has a really strong brand personality, one that is playful and at times eccentric, often personifying the website's plants. This led me down a route of really creative campaigning, which I throughly enjoyed. My Plant Pamper Day advertising material involved designing a natural sounding interview that was from the perspective of plants. This engaged with Patch's jovial nature as well as communicating the frustration plants may have with their owners.
Plant Pamper Day - YCN Student Commendation Winner by Molly Insall
Plant Pamper Day - YCN Student Commendation Winner by Molly Insall

Molly Insall
Junior Creative