Plant Pamper Day - YCN Student Commendation Winner
Full project available on my website: https://mminsall18.myportfolio.com/
My strategy for this project was really to understand the Patch. My research led me to appreciate that Patch has a really strong brand personality, one that is playful and at times eccentric, often personifying the website's plants. This led me down a route of really creative campaigning, which I throughly enjoyed. My Plant Pamper Day advertising material involved designing a natural sounding interview that was from the perspective of plants. This engaged with Patch's jovial nature as well as communicating the frustration plants may have with their owners.