Poole & Hunter

Old craft. New masters. With a timeless handcrafted skill such as tailoring it can be easy to stick to traditions and rely on what’s been done before. Poole & Hunter knew that to be successful they had to be different to their Saville Row neighbours. They blended old tailoring traditions with bold modern designs and contemporary materials giving their clients the best of both worlds. The brand concept ‘Old craft, New masters’ positioned old and new side by side in a confident promise of the way forward. It also enabled us to create a bold new visual identity and a suite of collateral that captured the craft and consideration that goes into every piece of clothing they craft.