PR Event

  • Maria Grigoriou

#theoriginalsparty

Client: SAUCONY ORIGINALS Greece
VIP’s, Celebrities, Key Clients, Fashion Bloggers, Media experts; virtually all most important fashion influencers were there to celebrate the launch of Saucony Originals S/S 2018 Collection.
A fab night out, at the most checked-in bar in the capital’s district, taking us back to the 80’s - when Saucony Originals iconic sneakers first hit the streets and stardom. Signature cocktails, burger snacks,
Michael Jackson & Madonna on the woofers, “smoking hot” S/S 2018 collection items all around, Indiana Jones, shiny disco balls and ‘bubbly’ IG stories crashed the boomerang game.
PR Event by Maria Grigoriou
Venue interior
Main dinner course served: The entire Jazz Original Vintage palette spread across the table, with a captivating ‘bubbles effect’ for topping.
PR Event by Maria Grigoriou
Venue interior
Hanging out with the ‘elite’: Saucony sneaks were displayed alongside with some of the most iconic items, trends and idols of the 80’s.
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
PR Event by Maria Grigoriou
SOCIAL Metric
Under 4 Hashtags
136 IG stories
36 IG posts
17 FB posts
1.800.000 est. impressions
We Just Wanna Have Fun! Celebrities & fashionistas ready to mingle under shiny disco balls, feeling the 80’s party vibes to the max.
PR Event by Maria Grigoriou

Companies

  • B

    Best Of Marketing and Communication Laboratory

    Skills

    Maria Grigoriou
    Graphic Designer