PR Event

  • Maria Grigoriou


VIP’s, Celebrities, Key Clients, Fashion Bloggers, Media experts; virtually all most important fashion influencers were there to celebrate the launch of Saucony Originals S/S 2018 Collection.
A fab night out, at the most checked-in bar in the capital’s district, taking us back to the 80’s - when Saucony Originals iconic sneakers first hit the streets and stardom. Signature cocktails, burger snacks,
Michael Jackson & Madonna on the woofers, “smoking hot” S/S 2018 collection items all around, Indiana Jones, shiny disco balls and ‘bubbly’ IG stories crashed the boomerang game.
Venue interior
Main dinner course served: The entire Jazz Original Vintage palette spread across the table, with a captivating ‘bubbles effect’ for topping.
Venue interior
Hanging out with the ‘elite’: Saucony sneaks were displayed alongside with some of the most iconic items, trends and idols of the 80’s.
Under 4 Hashtags
136 IG stories
36 IG posts
17 FB posts
1.800.000 est. impressions
We Just Wanna Have Fun! Celebrities & fashionistas ready to mingle under shiny disco balls, feeling the 80’s party vibes to the max.


  • B

    Best Of Marketing and Communication Laboratory