An external challnege from our day to day university degree. A group of individuals and I where tasked to rebrand a traditional luxury ham business, based in Paris. They also have stores in China.
We created an intense objective focusing on modernist design, innovation, and engagement with their target audience all whilst mainting the essence of their heritage.
Below you will see the presentation we used for our pitch to the private equity firm that runs Bellotta's operations: Cathay Capital Private Equity